September 2010
6 posts
1 tag
Speed Really Does Change Everything In Customer...
Most people involved in software in some capacity are familiar with 37 Signals, the software company that is as famous for its’ outspoken founders as it is for the products that it releases.
The founders, Jason Fried and David Heinemeier Hansson, have released two books: Getting Real and Rework, both of which I’ve enjoyed immensely.
Rework has a chapter called Speed Changes...
1 tag
Making Time For Your Passion
It will come as a surprise to absolutely no one that I used to be a pretty hardcore Star Wars (and Star Trek, if you can be both) fan.
Of course I watched the movies over and over, but I also read many of the Star Wars books that you see when you walk past the sci-fi rack of your local bookstore.
Many of the novels are written by the author Kevin J. Anderson, and this post is not about my hatred...
1 tag
Clever Targeted Marketing By VRBO
Pretty clever of VRBO here. They (obviously) knew I was inquiring for vacation rentals in London, so they’re targeting the subject line of the email and trying to pimp their insurance. Good way to get the email opened.
1 tag
Reeder And Instapaper Is A Killer Content...
For years and years my RSS reader has probably been my most-used application, or top three at least.
I started with Bloglines, then Rojo, then NetNewsWire, and finally (like most people) ended up using Google Reader to consume my RSS feeds.
However, over the past year or two I have found myself spending less and less time in Google Reader.
Why? I have found keeping up with my feeds more and...
1 tag
The Software Yell Cycle
Anyone who has ever worked for a software company has probably experienced this: sales and marketing don’t understand why the developers make the product a certain way, and the developers are building things based on a spec (or even worse, a hallway conversation) that is open to interpretation.
Half the time, the developers don’t even know what it is they are building or why.
In the...